[SINGAPORE] Singaporeans flying to Tasmania may have an easier time getting there, as national carrier Singapore Airlines (SIA) is in talks to begin nonstop flights to the Australian island state.
Tasmanian Premier Jeremy Rockliff said on November 18 that the state government is in talks with SIA and Hong Kong flag carrier Cathay Pacific to launch direct flights from Asia to the Australian state's capital, Hobart.
"These are two world-leading airlines, and we'd love to see them fly directly to Hobart," Mr Rockliff told Pulse Tasmania. He also posted about the probable flights on his social media platforms.
The potential introduction of direct flights from Singapore and Hong Kong to Tasmania marks a significant milestone in the state's tourism strategy. Tasmania, known for its pristine wilderness and unique wildlife, has long been a hidden gem in Australia's tourism landscape. The state government's proactive approach in engaging with major Asian carriers demonstrates its commitment to boosting international visitor numbers and diversifying its tourism market.
"These are two world-leading airlines, and we'd love to see them fly directly to Hobart," Mr Rockliff told Pulse Tasmania. He also posted about the probable flights on his social media platforms.
Travelers from Singapore to Hobart must currently take a domestic flight within Australia or a ferry from Melbourne to get there. SIA declined to disclose if it is in talks to operate a nonstop service to Hobart, stating simply that it analyzes its network and destinations on a regular basis.
"Should there be any new additions to our network, we will announce them publicly at the appropriate time," stated an airline spokeswoman.
Industry experts believe that the introduction of direct flights could have far-reaching economic benefits for Tasmania. Dr. Emma Thompson, a tourism economist at the University of Tasmania, commented, "Direct air links with major Asian hubs like Singapore and Hong Kong could potentially increase international visitor numbers by 20-30% in the first year alone. This would not only boost tourism revenue but also create new job opportunities across various sectors in Tasmania."
The planned nonstop service between Singapore and Tasmania will be made possible by a A$130 million (S$113 million) runway renovation at Hobart Airport. The improvement, which will be finished in mid-2025, will allow the airport to accommodate fully laden long-haul wide-body aircraft such as the Boeing 787 and Airbus A350.
Environmental considerations are also at the forefront of discussions surrounding the potential new routes. Tasmania has a reputation for its commitment to sustainability and conservation. Local environmental groups have called for measures to ensure that increased tourism does not come at the cost of the state's natural beauty. Sarah Green, spokesperson for the Tasmanian Conservation Trust, stated, "While we welcome the economic opportunities, it's crucial that any expansion in tourism is managed sustainably. We're urging the government and airlines to consider implementing eco-friendly practices and promoting responsible tourism as part of this initiative."
Travel operators said that a nonstop flight between the two cities, at the correct price, could be a huge appeal for Singaporeans searching for additional destinations to visit in Australia.
Ms. Alicia Seah, co-founder of online travel portal 3Playtopia, stated that most Singaporeans would have visited many other places of Australia, including Perth, Sydney, Melbourne, and the Gold Coast.
Direct flights to Hobart would increase Tasmania's appeal, especially given the state's reputation for outdoor activities, landscapes, distinctive species, and golf courses, she said.
According to Mr Jeremiah Wong, assistant director of marketing communications at Chan Brothers Travel, Singaporean visitors looking for a more serene break are increasingly turning to Tasmania.
"Direct flight connectivity between Singapore and Hobart would significantly enhance travel convenience by reducing layovers and transfer times, offering greater flexibility in our itinerary planning," according to him.
The potential new routes are also sparking interest in the business community. John Smith, President of the Tasmanian Chamber of Commerce and Industry, expressed optimism about the economic implications: "Direct flights from Asia could open up new export opportunities for Tasmanian businesses, particularly in sectors like premium food and beverages, which are highly sought after in Asian markets. It's not just about bringing tourists in; it's about creating new pathways for our local products to reach international consumers."
Brendan Sobie, an independent aviation analyst at Sobie Aviation, stated that Hobart and Tasmania are appealing destinations, but the overall market size is tiny, and inbound traffic is seasonal.
This makes it difficult for an airline to maintain regular flights to and from Singapore without major promotion and incentives, he explained. Mr Sobie also believes that there will be limited premium traffic on the route, which could lead to a low-cost carrier, such as Scoot, taking over instead of SIA. With the correct assistance, he believes a low-frequency seasonal Singapore-Hobart service is possible.
Changi Airport Group said it encourages airlines interested in establishing services to new destinations since it increases airport connectivity and gives passengers more options.
It stated that more than 4.7 million people flew between Singapore and Australia in the first nine months of 2024, ranking Australia Changi Airport as the fourth-largest market behind China, Indonesia, and Malaysia.
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