How to make your pitches more interesting

The ability to deliver engaging and impactful presentations is a crucial skill. However, many professionals find their carefully crafted pitches falling flat, failing to resonate with their audience. The problem often lies not in the content or the presenter's charisma, but in the failure to address the diverse learning styles present in any given audience. By understanding and appealing to multiple learning styles, you can significantly enhance the effectiveness of your pitches and increase the likelihood of your ideas gaining traction.

Before delving into the strategies for engaging different learning styles, it's essential to recognize the broader context of employee engagement. According to recent studies, only 33% of workers are actively engaged in their work. This statistic underscores the challenge presenters face when trying to capture and maintain their audience's attention.

Duncan Wardle, a former Disney executive states, "When idea pitches fail to resonate, it doesn't always have to do with the merit of the idea, your presentation style, or charisma; the problem could stem from a deeper disengagement in your organization". This insight highlights the need for presenters to go beyond traditional presentation methods and adopt a more holistic approach that caters to various learning preferences.

The Three Main Learning Styles

To create truly engaging presentations, it's crucial to understand and appeal to the three primary learning styles: visual, auditory, and kinesthetic. Each of these styles represents a different way in which individuals process and retain information.

Visual Learners

Visual learners prefer to process information through images, charts, and other visual aids. They tend to think in pictures and respond well to visual metaphors and spatial organization of information.

Strategies for Engaging Visual Learners:

• Use compelling images and infographics
• Incorporate charts and graphs to illustrate data
• Employ visual metaphors to explain complex concepts
• Utilize color coding and spatial organization in slides

Wardle shares an example from his Disney experience: "When pitching a new attraction, we would create a 'fly-through' video that allowed executives to visualize the experience". This approach effectively engaged visual learners by providing a concrete visual representation of the proposed idea.

Auditory Learners

Auditory learners process information best through listening and speaking. They respond well to verbal explanations, discussions, and the use of sound in presentations.

Strategies for Engaging Auditory Learners:

• Use storytelling techniques to convey information
• Incorporate relevant sound effects or music
• Vary your tone and pace to maintain interest
• Encourage verbal participation and discussion

Wardle emphasizes the power of storytelling for auditory learners: "For auditory learners, I would tell the story of the attraction, describing in vivid detail what guests would see, hear, and feel as they moved through the experience". This narrative approach helps auditory learners connect with the idea on a deeper level.

Kinesthetic Learners

Kinesthetic learners prefer hands-on experiences and physical activities to process information. They learn best by doing and interacting with their environment.

Strategies for Engaging Kinesthetic Learners:

• Incorporate interactive elements in your presentation
• Use physical props or models
• Encourage audience participation through activities
• Provide opportunities for hands-on exploration of concepts

Wardle shares an innovative approach used at Disney: "For kinesthetic learners, we might create a small-scale model of the attraction that executives could touch and manipulate". This tactile experience allows kinesthetic learners to engage with the idea in a way that resonates with their learning style.

Implementing a Multi-Style Approach

To create truly engaging presentations that appeal to all learning styles, it's essential to incorporate elements that cater to visual, auditory, and kinesthetic learners. Here are some practical tips for implementing a multi-style approach:

Blend visual and verbal elements: Combine compelling visuals with clear, concise verbal explanations to engage both visual and auditory learners.

Incorporate interactive components: Include hands-on activities or demonstrations to appeal to kinesthetic learners while also reinforcing concepts for visual and auditory learners.

Use storytelling techniques: Craft a narrative that weaves together visual, auditory, and kinesthetic elements to create a cohesive and engaging presentation.

Encourage audience participation: Incorporate opportunities for questions, discussions, and interactive exercises to engage all learning styles actively.

Utilize technology: Leverage presentation tools and software that allow for dynamic, multi-sensory content delivery.

The Impact of Multi-Style Presentations

By appealing to multiple learning styles, presenters can significantly increase the impact and memorability of their pitches. Wardle notes, "By engaging all three learning styles, you increase the chances that your idea will resonate with everyone in the room". This approach not only enhances understanding but also fosters greater engagement and buy-in from diverse audiences.

Moreover, multi-style presentations demonstrate a thoughtful and inclusive approach to communication. This can help build rapport with your audience and establish you as a skilled communicator within your organization.

In an era of widespread disengagement, the ability to deliver engaging and impactful presentations is more crucial than ever. By understanding and appealing to visual, auditory, and kinesthetic learning styles, presenters can significantly enhance the effectiveness of their pitches and increase the likelihood of their ideas gaining traction.

As you prepare for your next presentation, consider how you can incorporate elements that cater to each learning style. By doing so, you'll create a more engaging, memorable, and persuasive pitch that resonates with a broader audience. Remember, the goal is not just to present information, but to create an experience that engages, inspires, and motivates your audience to action.