Marketing
How Data Analytics and AI Are Shaping a New Marketing Era With Privacy and Innovation at Its Heart
In the rapidly evolving landscape of digital marketing, data analytics emerges as the cornerstone, enabling marketers to understand their audiences with unparalleled precision....
Why We Can't Resist Buying What Celebrities Tell Us To
Exploring the magnetic allure of celebrity endorsements, it's evident why brands eagerly pay top dollar for a moment in the spotlight beside icons...
How Attack Ads Influence What We Buy and Feel About Brands
In the 1980s, an advertising clash known as the "Cola Wars" between Coca-Cola and PepsiCo epitomized the fierce battle for consumer allegiance. These...
What markets can do for marketers
In today's dynamic business environment, marketers are constantly seeking innovative ways to predict consumer behavior and optimize marketing strategies. One of the most...
The power of sincerity in advertising
In the ever-evolving world of advertising, where new channels and technologies emerge at a rapid pace, the core principle that drives successful marketing...
Harmonizing local marketing strategies with organizational vision for enhanced brand success
Aligning local marketing strategies with an organization's overarching vision is crucial for sustained success. This alignment ensures that every marketing effort, whether local...
Advanced TikTok dropshipping strategies for boosting organic sales
TikTok has emerged as a powerful platform for e-commerce, particularly in the realm of dropshipping. As a dynamic social media platform, TikTok offers...
AI's impact on scientific publishing: The surge of 'junk' content
The advent of artificial intelligence (AI) has revolutionized numerous industries, and scientific publishing is no exception. However, this technological advancement comes with its...
How restaurant CEOs are using value to win back customers
The restaurant industry is currently undergoing a significant transformation, with the concept of value becoming a central theme for CEOs as they strive...
How to convert social media followers into loyal customers
Social media platforms have become pivotal in shaping consumer behavior and driving business growth. With billions of users worldwide, these platforms offer businesses...
How AI is transforming the influencer marketing landscape
The influencer marketing industry has experienced explosive growth, becoming a critical component of digital marketing strategies. With the rise of Artificial Intelligence (AI),...
Maximizing co-marketing through strategic branded social media collaborations
Brands are constantly seeking innovative ways to connect with their audience and stay ahead of the competition. One of the most effective strategies...
How storytelling can help with modern marketing
Capturing the attention of consumers has become increasingly challenging. Amidst the noise and clutter, storytelling has emerged as a potent tool for marketers...
Meeting customer expectations in the collaborative economy
The collaborative economy has emerged as a transformative force. Companies like Kickstarter, Uber, and TaskRabbit have revolutionized how consumers engage with products and...
Tips for negotiating long-term rates for influencers
Influencers have become pivotal in shaping consumer behavior and brand perception. However, negotiating long-term influencer rates can be a complex process that requires...
Why male comments in online reviews often lack meaning
Online reviews have become a cornerstone of modern consumer behavior, influencing decisions on everything from restaurants to medical treatments. However, a significant gender...
The framing effect and how to overcome it
The framing effect is a cognitive bias that influences our decisions based on how information is presented rather than the information itself. This...
Does the data you use for your marketing plan make sense?
The importance of data-driven marketing cannot be overstated. As consumer behaviors shift and market dynamics change, marketers must constantly reassess their strategies to...
How to secure the sale by winning your customer’s heart
In today's competitive market, the key to winning a sale goes beyond offering the best product or service. It lies in winning the...
Do you pay attention to your most important customers?
In the digital age, businesses often focus on the extremes of customer feedback—the glowing reviews and the scathing complaints. However, the silent majority,...
The power of customer gratitude over loyalty
Businesses are constantly seeking ways to retain customers and foster loyalty. However, recent insights suggest that customer gratitude might be a more powerful...
How to get your best customers to buy more
Nurturing and enhancing your best customers is a strategic imperative. These customers, often referred to as superconsumers, are not only loyal but also...
Marketing missteps: Identifying the problem and finding solutions
In the fast-paced world of consumer products, it is startling to learn that over 90% of new products fail despite extensive market research...
Why business through livestreams is growing
Livestream commerce is rapidly transforming the retail landscape, blending the immediacy of live video with the convenience of online shopping. This innovative approach...
Unlocking the secrets of your customer base: What you need to know
Understanding your customer base isn't just about knowing who buys your products; it's about delving deep into their preferences, behaviors, and needs. This...
Is your digital marketing strategy falling behind?
Staying ahead of the curve is crucial for maintaining a competitive edge. As Richard Gerrettson-Cornell, Founder and Managing Director of RGC Digital Marketing,...
Why consumers are drawn to low-quality products
In a world where high-quality products are often celebrated, it might seem counterintuitive that some of the most beloved items are those considered...
Why ignoring LinkedIn influencer marketing could be a costly mistake
LinkedIn has emerged as a powerful platform for professional networking and B2B marketing. Yet, many businesses still overlook the potential of LinkedIn influencer...
How the best partnerships between brands and influencers hook Gen Z
In today's digital-first world, reaching and engaging Generation Z has become a critical challenge for brands across industries. Born between the mid-1990s and...
Why we buy things that have something to do with history, people, or places
In today's fast-paced, digital-first world, an intriguing shift in consumer behavior is emerging. As our lives become increasingly virtual and detached from physical...
Here's how today's customer service lets people down
The simple act of getting a refund for a canceled flight or resolving an issue with your internet service can turn into a...
How the Internet of Things is shaping the future of customer engagement
The Internet of Things (IoT) is emerging as a game-changer for marketers. This network of interconnected smart devices is not just transforming how...
Who should be in control of social media content?
Social media platforms have become the primary arena for public discourse, information sharing, and community building. However, with this unprecedented connectivity comes the...
Five out-of-the-box rules for marketing success
In the ever-evolving landscape of digital marketing, social media has become an indispensable tool for professionals and businesses alike. Whether you're a seasoned...
A surge in customer satisfaction surveys
In today's hyperconnected world, customer satisfaction surveys have become an omnipresent aspect of our daily lives. From dining at a restaurant to purchasing...
Advertising on a tight budget
Amidst the ongoing economic instability, marketing budgets have taken a hit, with enterprises bracing for leaner times. Projections of flat GDP growth in...
3 key marketing insights from the Love Bug phenomenon
The Volkswagen Beetle, affectionately known as the Love Bug, is more than just a car; it’s a marketing legend. The campaign surrounding this...
Top 3 reasons why short-form video is a game-changer for small business marketing
In today's fast-paced digital landscape, small businesses are constantly seeking innovative ways to stand out and connect with their audience. One of the...
Why the influencer marketing industry needs ethical guardrails
The influencer marketing industry has seen explosive growth over the past decade, transforming from a niche marketing tactic into a central strategy for...
The importance of representation in marketing
In today's diverse and interconnected world, representation in marketing is more crucial than ever. Brands that embrace diversity and inclusivity not only reflect...
Why investing in customer service pays off big time
The importance of customer service cannot be overstated. Companies that prioritize customer service often see significant returns on their investment. As Shep Hyken...
Transforming annoying hold music: Enhancing the customer experience
Hold music has long been a necessary evil in the world of customer service. For many, the experience of being placed on hold...
The Fall of Television Advertising in the Digital Era
Television advertising, once the undisputed king of media spend, has seen a significant decline in relevance and effectiveness in the digital age. This...
Intellectual Influencers: The New Vanguard of Social Media
A new trend is emerging that promises to reshape our digital interactions. Intellectual influencers, a term that encapsulates thought leaders and content creators...
Why AI can't replace Creativity in Marketing
The integration of Artificial Intelligence (AI) has been a game-changer, offering unprecedented efficiency and capabilities in data analysis, customer segmentation, and campaign optimization....
Emotion as the New Metric for Measuring Brand Value
Traditional metrics such as revenue generation and market share have long been the benchmarks for assessing a brand's value. However, a groundbreaking perspective...
Is it worth it to use Influencer Marketing?
Influencer marketing has emerged as a pivotal strategy for brands aiming to enhance their visibility and engagement with target audiences. As businesses grapple...
How to take advantage of events as a marketer
Events have emerged as a powerful tool for brands looking to deepen customer engagement, enhance brand visibility, and drive business growth. From intimate...
Analysis of the Bud Light Boycott and Its Lasting Effects on Brand Strategy
In April 2023, Bud Light ventured into the realm of social advocacy by partnering with transgender influencer Dylan Mulvaney, aiming to connect with...
5 Proven Strategies for Brand Growth on Reddit
Building a brand on Reddit involves understanding the platform's unique community and leveraging its features to engage with users authentically. Here are five...
Transformations from Corporate to Cutting-Edge
Staying relevant and appealing to your target audience is crucial. Many brands find themselves at a crossroads, caught between a corporate identity that...
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