Travel trends in 2025 and the impact of Covid on tourism

[WORLD] The Covid-19 pandemic upended many aspects of life, with the travel industry being one of the hardest hit. However, as we move into 2025, the tourism landscape is slowly but surely returning to normal – but it is not the same normal. Experts agree that the travel trends of today reflect a post-pandemic shift in the way people approach tourism, with greater emphasis on mindfulness, responsibility, and sustainability. Here, we explore how travel has evolved since Covid, through the eyes of industry experts.

1. The Rise of Mindful and Responsible Tourism

In the years following the pandemic, one of the most significant changes in travel trends has been the rise of mindful and responsible tourism. No longer is it just about the destination or the experience, but how the experience impacts the local culture, environment, and the traveler’s own well-being.

Experts suggest that Covid-19 forced many travelers to rethink their relationship with the world. “Tourism, especially during the pandemic, made people realize how fragile our world is,” says an expert. “This has led to a new generation of travelers who are more conscious of their impact, seeking to make more ethical travel choices.”

As the world slowly recovers from the pandemic, travelers are placing more value on sustainability, ethical practices, and supporting local businesses. A strong trend toward eco-friendly travel options, including electric vehicle rentals, sustainable accommodations, and environmentally-conscious tours, is now commonplace. According to an expert, "We’re seeing tourists increasingly opt for destinations that prioritize sustainability."

2. Health and Safety Remain Top Priorities

While tourism has bounced back, health and safety are still key considerations for travelers. The pandemic may be over, but its effects on how people approach travel remain. Travelers are now more likely to prioritize destinations with robust health protocols, clean environments, and a focus on sanitation.

"In 2025, travelers are more inclined to book with companies that offer clear hygiene standards and transparent health measures," says a travel consultant. "Travelers want to feel safe, and the companies that have responded well to the pandemic with strong health and safety protocols are reaping the rewards."

3. The Shift Towards Local and Domestic Travel

Another trend that emerged during the pandemic and continues to thrive in 2025 is the shift towards local and domestic tourism. Restrictions on international travel during the pandemic made many people rediscover the beauty of their own backyards, and this trend has stuck.

Domestic tourism increased during the epidemic since overseas travel was limited or became too complicated. Many tourists continue to explore their home countries, including weekend breaks and road excursions, which benefits local businesses.

Travelers are now more likely to choose destinations closer to home, embracing road trips, nature retreats, and lesser-known spots that don’t attract the same international crowds. This trend is likely to continue, with many looking to avoid the mass tourism that often comes with international destinations.

4. Digital Nomadism and Remote Work Influence Travel

The rise of remote work, accelerated by the pandemic, has given way to a new generation of digital nomads. In 2025, many people are no longer bound to a single location for their job, and as a result, long-term travel has become more common. With flexible work schedules and the ability to work from anywhere, the concept of "workcation" has exploded.

According to experts, “The pandemic opened the door for people to rethink how and where they work. Digital nomadism is not just a trend – it’s a new lifestyle.” This shift has influenced the way people travel, with more individuals choosing to live and work in different parts of the world for extended periods. This has led to the growth of co-working spaces and long-term accommodation options that cater specifically to these travelers.

5. The Growth of Experiential Travel

Experiential travel, or travel that focuses on unique, personalized, and authentic experiences, has gained massive traction since Covid. Travelers are no longer satisfied with traditional sightseeing. Instead, they seek out immersive experiences that allow them to connect deeply with the culture, history, and people of their destination.

Post-Covid, there has been a huge demand for experiential travel. People are no longer just ticking off landmarks from a list; they want to live like locals, engage with traditions, and learn new skills. This shift toward experiential travel reflects a broader desire for meaningful connections, whether it’s cooking classes in Tuscany or learning to surf in Bali.

6. Increased Use of Technology in Travel

Technology has transformed the travel experience, with innovations in booking platforms, virtual tours, and AI-driven recommendations. The pandemic accelerated the use of technology in travel, and now, in 2025, it plays an even greater role.

According to experts, “Technology has revolutionized how people travel. From seamless digital check-ins and mobile-based itineraries to VR travel experiences, technology is enhancing convenience and personalization.” Virtual reality (VR) tours, digital concierge services, and AI-driven travel recommendations are just a few of the advancements travelers are benefiting from today.

The integration of technology has also made travel more accessible to a wider audience, offering solutions for those with mobility challenges or those who prefer contactless experiences.

7. A Focus on Over-Tourism and Balancing Visitor Numbers

One of the lasting impacts of Covid has been the awareness of over-tourism, and how mass tourism can negatively affect both the environment and local communities. In 2025, the focus is on managing tourist numbers and promoting responsible travel.

"Tourism’s impact on popular destinations can no longer be ignored," says an expert. "In the post-Covid era, there is a greater emphasis on spreading tourism more evenly across regions and encouraging travelers to explore lesser-known spots. Sustainable tourism practices are essential for the longevity of the industry."

Destination management organizations are now focusing on limiting capacity at certain sites and implementing measures to ensure that tourism does not overwhelm fragile ecosystems.

The tourism industry in 2025 is drastically different from what it was before the pandemic. Travelers are now more mindful, responsible, and focused on the quality of their experiences rather than quantity. With sustainability, health and safety, and authentic experiences taking center stage, tourism is becoming a more thoughtful, inclusive, and eco-conscious endeavor. The challenges of the pandemic have led to positive changes in how we think about travel, and the future of tourism looks both exciting and sustainable.

As the industry continues to evolve, experts agree that these trends are likely to persist, shaping the way we explore the world for years to come.