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How mobile gambling is fueling addiction across generations

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  • Mobile gambling apps have transformed smartphones into "pocket casinos," leading to increased accessibility and potential for addiction.
  • Both adults and children are at risk, with an estimated 80 million people worldwide suffering from gambling disorder.
  • Stricter regulations, improved education, and better support services are needed to address the growing concern of gambling addiction in the digital age.

[UNITED STATES] In recent years, the gambling industry has undergone a dramatic digital transformation, with smartphones becoming the new frontier for betting and casino games. This shift has given rise to what experts are calling "pocket casinos" – mobile apps that provide 24/7 access to gambling opportunities. While this technological advancement has been a boon for the industry, it has also sparked concerns about the increasing prevalence of gambling addiction among both adults and children.

The Growing Gambling Industry

The gambling industry is experiencing unprecedented growth, largely fueled by the rise of online and mobile betting platforms. According to recent projections, the industry is on track to reach a staggering value of US$700 billion (RM3,038 billion) by 2028. This explosive growth is primarily attributed to the accessibility and convenience offered by mobile gambling apps.

Dr. Heather Wardle, co-chair of a commission on gambling set up by The Lancet and a gambling research specialist at the University of Glasgow, explains the phenomenon: "Anyone with a mobile phone now has access to what is essentially a casino in their pocket, 24 hours a day". This constant availability of gambling opportunities has fundamentally changed the landscape of betting and casino gaming.

The Impact of Pocket Casinos

Widespread Addiction

The ease of access to gambling through mobile apps has led to a significant increase in gambling addiction rates worldwide. The Lancet commission estimates that globally, approximately 80 million people suffer from gambling disorder, while over 400 million experience at least one ill effect of gambling. These numbers are alarming and highlight the need for increased awareness and intervention.

Sophisticated Marketing and Technology

Gambling providers are employing advanced marketing techniques and technology to keep users engaged. Dr. Wardle points out that these companies use "highly sophisticated marketing and technology" and "design mechanics to encourage repeated and longer engagement". These strategies are particularly effective in mobile apps, where users can be targeted with personalized promotions and incentives.

Data-Driven Algorithms

The commission's report highlights the use of data-driven algorithms by gambling providers to target specific users with more attractive content. This tailored approach increases the likelihood of continued engagement and potentially exacerbates addiction risks.

Impact on Children and Adolescents

One of the most concerning aspects of pocket casinos is their potential impact on young people. Traditional barriers that once prevented underage individuals from accessing gambling establishments have been largely eliminated in the digital age.

Dr. Kristiana Siste, an addiction specialist and head of the Psychiatry Department at Universitas Indonesia, warns: "Children and adolescents are particularly vulnerable to the allure of easy money and the game-like designs of online gambling". This vulnerability is compounded by the fact that many mobile gambling apps closely resemble video games, blurring the line between entertainment and gambling for young users.

Simulated Gambling in Video Games

Research conducted by CQUniversity's Experimental Gambling Research Laboratory reveals that about 40% of children aged 12 to 17 in New South Wales, Australia, are playing video games and apps that simulate gambling activities. These games, which often include features like loot boxes and in-game purchases, can normalize gambling behaviors and potentially lead to real-money betting in the future.

Underage Gambling

Despite legal restrictions, the study found that approximately 30% of young people surveyed had bet money in the past year. This statistic is particularly troubling as it indicates that current age verification measures for online gambling platforms may be insufficient.

The Role of Parents and Education

Parents play a crucial role in both facilitating and preventing youth gambling. The CQUniversity study revealed that parents are often the biggest facilitators of youth gambling, either by providing money or access to online betting accounts. This highlights the need for increased parental education about the risks associated with gambling and gambling-like products.

Professor Nerilee Hing, who led the NSW Youth Gambling Study, emphasizes the importance of parental awareness: "Parents also need to be aware of more harmful forms of gambling and gambling-like products, like social casino games, so they can identify and manage the risks".

Advertising and Exposure

The pervasive nature of gambling advertising, particularly during sports broadcasts, is another factor contributing to the normalization of betting among young people. The NSW Youth Gambling Study found that nearly half of the young respondents who gambled frequently noticed gambling ads on TV during sports broadcasts.

Health Implications

While the financial and social impacts of gambling addiction are well-documented, the Lancet commission highlights that there are often overlooked physical health consequences as well. These can include stress-related health issues, neglect of personal care, and increased risk-taking behaviors.

Regulatory Challenges

The rapid evolution of the gambling industry, particularly in the digital space, has left regulators struggling to keep pace. There is a growing call for more stringent regulations on online gambling, especially concerning age verification processes and advertising practices.

Prevention and Intervention Strategies

To address the growing concern of gambling addiction fueled by pocket casinos, a multi-faceted approach is necessary:

Stricter Regulations: Implementing more robust age verification processes for online gambling platforms and stricter controls on gambling advertising.

Education and Awareness: Developing comprehensive education programs for both parents and young people about the risks associated with gambling and how to recognize problematic behaviors.

Technological Solutions: Encouraging the development of apps and tools that help individuals manage their gambling habits and provide easy access to support services.

Research: Continuing to study the long-term effects of early exposure to gambling and gambling-like activities to inform future policy decisions.

Support Services: Expanding and improving access to addiction support services, with a focus on youth-oriented programs.

The rise of pocket casinos represents a significant shift in the gambling landscape, bringing both opportunities and challenges. While the convenience of mobile betting has contributed to the industry's growth, it has also led to increased rates of addiction and raised concerns about the vulnerability of young people to gambling harm.

As we move forward, it is crucial for all stakeholders – including regulators, industry leaders, parents, and educators – to work together to create a safer gambling environment. This includes implementing stricter regulations, improving education and awareness, and developing more effective support systems for those affected by gambling addiction.

By addressing these challenges head-on, we can hope to mitigate the negative impacts of pocket casinos while still allowing for responsible enjoyment of gambling activities. The future of the gambling industry will likely depend on finding this delicate balance between innovation and protection.


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